The Ahrefs SEO Toolbar is a versatile free multi-tool for SEO professionals and webmasters, encompassing a range of valuable features such as: 🔸 On-page SEO report (meta tags, word count, etc. There are a number of features that Ahrefs outright lacks, but SEMrush doesn’t. Site Explorer. Keywords Explorer is a keyword research tool that runs on a database of billions of keywords. Ahrefs’ SERP Overview report is a feature that’s one of its kind. We have two core ways to track keywords to suit most budgets and businesses: Free keyword rank checker – A quick way to spot-check your keyword rankings for free. Ranktracker is your best choice for both keyword research and monitoring positions in the SERP. 20/month for up to 2,000 daily tracked keywordsComece hoje mesmo a usar o Gerador de Palavras-Chave da Ahrefs para encontrar ideias de palavras-chave vencedoras. Keyword Explorer. Which means you have a chance of cracking the top 10. It would require a big initial investment and probably. Fortunately, some SEO tools make this easier with well-organized SERP analysis features. SERP Features: It’s a graph showing all the SERP features and the number of tracked keywords which rank on any of those. This shows you what Google’s currently fetching for the average SERP on this keyword. A knowledge panel is an information box displayed on the right side of Google’s SERPs. Our tool makes it easy to track your campaign progress, spot and fix cannibalization, and optimize your targeting efforts based on the most accurate data,. Ubersuggest is one the best Ahrefs alternatives on this list. It contains information about the search query that Google recognizes as an entity (peoples, places, organizations, things) and is designed to offer a quick snapshot of the information related to the topic. Create a Google Business Profile. Watch on. The SE Ranking SERP analysis tool will help you do competitor research, build a smarter SEO strategy, and improve page performance based on: In-depth SERP knowledge for any keyword. The tool sorts through data of your top 10 competitors, analyzes the keywords that trigger SERP features, and recommends actions. The first problem is this: As seen above,. Here’s how you can see these opportunities: Go to Ahrefs’ Competitive Analysis tool. Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. Competitor analysis features. Ahrefs Keyword Explorer. If your meta description is too long, Google will likely truncate or rewrite it and potentially leave out crucial information from your. Ahrefs is best known for its unparalleled backlink analysis capabilities. However, it has one unique advantage: SERP features. With Ahrefs API, you can use data from your Ahrefs workspace to create custom integrations and automations. We’ve added two new video SERP features filters in Site Explorer, Keywords Explorer, and Rank Tracker. Seperti yang sudah disinggung sebelumnya, SERP merupakan halaman hasil pencarian Anda di suatu mesin pencari, seperti Google. In addition to SERP History, Ahrefs also breaks down the 10 results based on Domain Rating, URL Rating, number of backlinks and more. 2. In this example, we can see that the top result is asking what a latte is. com. Filter for Position 2-8 and SERP features where the target doesn’t rank. Ahrefs’s Rank Tracker tool can get really granular and includes some unique features. At the top of the page, click SERP features, select featured snippets and hit apply. 1. Get a history of: Share of Voice (SOV) —See what percentage of clicks from organic search. Ahrefs Site Audit. c). In terms of overall quality and feature-richness, Ahrefs is one of the few tools I tested that realistically competes with. Track any keywords, domains and competitors on Google. People Also Ask (PAA) is a Google SERP feature that provides users with additional questions related to their original search query and quick answers to them. You can also use the SERP features tab to see your site’s rankings in places like featured snippets and knowledge graphs. 2. SERP history of all times; Current structure in SERP in related word; For example, in the image below, we may say that the word "real estate" has an average monthly search volume of 465K in the United States, while it’s global search volume is around 2. At Ahrefs, we publish our weekly videos on Wednesday and push an in-app notification within a few hours to promote our videos without disrupting customers. A Search Console Keyword report is also available with enterprise packages. Click “Apply” to see queries that include one or more of the modifiers in your list. Just input or import a list of keywords, add multiple countries per keyword and tell us your competitors’ URLs. If we do this for the keyword. Site Explorer. New history chart lets you see your most important metrics (referring domains, organic traffic,. Backlink anchor text — Analyze anchor texts to see. Click on the SERP features filter. Mangools’ rank tracker tool, SERPWatcher, lets you monitor your website’s search engine rankings on Google. You can go as deep as you like. Their Rank Tracker helps you monitor Google rankings on mobile and desktop from 170 countries. The entry-level Ahrefs plan is called Lite and is best for new entrepreneurs. This mode shows you all keyword ideas that contain all the words from your query in any order. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. Overall, Ahrefs is a great “Answer The Public alternative” that can help you boost your traffic and improve your SEO. It has a solid backend infrastructure that can help you up your SEO game. Now there is no way for you to try out. There are two sub-reports:. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the. Ahrefs. Hit that “SERP” button. You can get ranking updates for desktop and mobile across 170 countries, visualize SEO progress, sort keyword lists with filters and tags, and see if your site ranks in SERP features. Daily ranking updates Frequency of ranking updates important for identifying potential issues quickly as they arise. Site Explorer. Semrush Free Trial 2023 — Worth $119. The Lite plan gets you 6 months history, and the Standard plan gets you 24 months. You know the drill by now – the report’s still in early access, so we’ll be rolling out new features gradually. Open up this tool and enter your keyword and domain to check your position and see the SERP completely for free. Page quality score by SE Ranking for each SERP competitor. To do this, we can use two of Ahrefs’ core metrics: Keyword Difficulty and Traffic Potential. Location SERP tracking for local SEO. Ahrefs’ SERP ranking tools are well organized, and it’s easy to get quick insights on a SERP. How to check if your domain is ranking in any SERP features. The results on Google’s SERPs can be broken into two broad categories: paid results and organic results. Ahrefs’ Site Explorer provides comprehensive competitive research data for any domain. For starters, you need to identify the three Cs of search intent for your target keyword and make sure your content is aligned with that. Moz’s tool is easy to use so head there if you want results fast. Once one starts using it, it is easy to. Device: SERP results can also vary based on the device being used to perform the search. Its free features include: On-page SEO report. To show you the SEO metrics, the Toolbar consumes the "Export rows per month" from your account limits: 1 row per URL. How to see a site's backlinks history beyond the predefined 60 days. Keyword Rank Checker by Ahrefs. And these issues. Aus diesem Grund haben SERP-Features einen signifikanten Einfluss auf SEO. Ahrefs has built a reputation over the past few years as a reliable backlink analysis and competitor research tool. They provide additional and. This is a growth hacking tool for SEO agencies, PPC, and content marketers. The higher the CPS (i. Tools. Hasil Organik vs Berbayar. Find informational keywords. 2. Study the SERP volatility for a given keyword. it doesn’t contain the positions history chart that the old report had and shows only the best position per. In addition, Ahrefs allows for segmenting your data using multiple filters and tags, helping you. Ahrefs organic keywords Step 2. Shows every keyword for which the target website or web page ranks. What’s new at Ahrefs? (July 2022) By Rebekah Bek. Click “Apply” to see queries that include one or more of the modifiers in your list. It is a component of Ahrefs, which is one of the largest and most advanced SEO platforms in the industry. How To Utilize Ahrefs' SERP Checker | Ahrefs TutorialsIf you want to analyze the top 10 ranking of a specific keyword, then definitely use Ahrefs' SERP Check. ) What’s My SERP is one of the most well-known SERP checkers (hence, the name), but that’s for a good reason: it rocks. Why are search results important? Search results are important for businesses and blogs. 1. You can start with a seven-day trial for $7 or choose from one of the available paid plans:The ability to filter all reports by tag, domain, SERP features, and keyword position; A report to see position, trends, SERP features, estimated traffic for all your keywords;. Lacks Features: Mangools doesn’t have some of the features that its main competitors have. 4. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. Users can even research their competitors to understand what is working for them and the reason for their higher ranks. Once you have those, Ahrefs provides several helpful routes to explore: Overview: See the metrics for the specific terms you entered. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. Here’s an example of how the Ahrefs tool interprets the difficulty of our example. Select “SERP Features” and select the date you want. Selecting “Video preview” lets you filter for videos that show up in SERPs as search results that look like this:. Thanks to its Google Search Console import function, you can use this tool to check the exact ranking position of multiple keywords. Keep it short. Enter your domain in the Competitors section. Our SERP checker tool tells you where they rank the best. We can use this format to build out a post on this topic. SERP features are anything in the search engine results pages that are not traditional search results (i. 6. SERP features are anything in the search engine results pages that are not traditional search results (i. Ahrefs. This month we’re introducing the new Content gap tool, updates to our search volume estimates in Keywords Explorer, and more. SERP features are the elements of search engines’ search result pages that aren’t traditional organic search results. 14. May 28, 2020 12 min read. The CPS (Click per Search) shows an average number of clicks for all searches. Keywords that have many SERP features will likely decrease your organic CTR. It is a cool feature to generate a list of. Get 14 Day Semrush Free Trial Now. Headquartered in Singapore, Ahrefs was founded in 2011 by Dmitry Gerasimenko. Site Audit. 1. Out of 178,324,000 keywords where we have SERP data stored in our US database, only 1,623,000 keywords don’t have any SERP features. From here, use the date picker to browse historical SERPs. With Surfer's Content Editor, you can write and enhance your website content directly within the editor. If there was any feature that could spark off a revamp of one of our core reports, it would be this one: historical keyword and ranking data in Site Explorer. Just type in a broad keyword like “drone,” hit “Find keywords,” and you’ll see the top 100 most popular keywords. Ahrefs Keyword Explorer. In the Ahrefs plans, you need to pay extra for each team member. The Ahrefs Rank Tracker is simpler to use. Ahrefs chart your ranking progress, SERP features, and search traffic against up to five of your competitors. A SERP feature is any result on Google that is not a traditional organic result (aka a link to a site). I'm using SEOwl for everything related to SEO monitoring (so that includes rank tracking) se ranking. Replicate competitor’s backlinks for your page. Ahrefs is a set of online tools designed to help you grow your search traffic and analyze your website and see its strengths and weaknesses in both content and SEO. Use the interactive graph to see how traffic has progressed both globally and locally in 171 countries. If you add Featured Snippet and People Also Ask results to the SERP, organic CTR drops down to 42%. What’s new at Ahrefs? (July 2023) By Rebekah Bek August 9, 2023 5 min read This month we’re introducing the new Content gap tool, updates to our search. Filter for keywords with a monthly search volume up to 300. Who is Ahrefs’ biggest competitor? A. Hit “Compare”. Enter your domain in the Competitors section. Includes keyword research for YouTube, Amazon, and Bing. Serpstat Agency pricing plan allows 30 employees to get access to projects. All plans include a three-year link history;. This selection of free SEO tools will help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more. Part of the reason this happens is down to the Knowledge Graph, which helps Google answer more queries directly in the SERP. Here’s how you can use the Ahrefs Keyword Generator to find question keywords. 1. Plus, the tool is constantly updated with new features and improvements, so you can be sure that you’re always getting the best possible results. How to find the backlinks identified by Ahrefs on the target page. It has one of the busiest web crawlers in the world and the most active one in the entire SEO industry . For a deeper understanding of Bing’s SERP logic and patterns, you can use SE Ranking’s SERP Tracker. The results on Google’s SERPs can be broken into two broad categories: paid results and organic results. When you finalize the list of keywords you want to track, all you have to do is click “Add keywords”. New Ahrefs tool: Web Explorer. These listings are deemed the most relevant to the user’s search query and don’t include paid results (marked as “Sponsored” on Google). Ahrefs is an all-in-one SEO toolset designed to help optimize websites and grow search traffic. Make sure to pick your target country (e. 4. Ahrefs is a comprehensive SEO platform. SERP Position History:. 1. Based on their historical ranking patterns, you can guess whether the search engine is satisfied with the SERP and won't let anything new in, or if it'll be happy to promote other relevant pages to the top to see what happens. Have you ever asked a question on Google, only to find the answer conveniently displayed in a box at the top of the results? That’s just one example of a search feature. Ubersuggest. Their SERP features allows us to look into the SERP without manually checking them and their position history chart allows us to look into the position movement over the past 2 years. 3. Design a simple, logical website structure. Once you know which pages on the SERPs get the most traffic, you can analyze them in Site Explorer to replicate their success. Features. The software provides advanced search operators. S. How to check pages for HTTP status codes in Site Explorer. Check ranking and ad history for any keyword. Get a high-level overview of the SERP. Ahrefs; 22. 43%! That means as part of your SERP analysis. look at SERP features, and more—to come to a reasonable conclusion on intent class. SERP Overview and Ranking History. 0. Features & what to look out for Let’s go back to the Organic Keywords report in Ahrefs (the one we exported in Step 2) and take a closer look at the first snippet that we aren’t occupying. Organic keywords history chart in Overview 2. Search Engine Results Pages (SERP) Pages montrées par les moteurs de recherche en réponse à une requête d’utilisateur. Our Enterprise-exclusive APIv3 lets you pull data from your Ahrefs workspace to create custom integrations and automations, making for super flexible reporting and easy performance analysis. In this report, we show keyword ideas that are related to your seed keywords or phrases. Ranktracker is your best choice for both keyword research and monitoring positions in the SERP. Apa itu SERP. SERP / Rank tracking tools What is a rank tracking tool? A rank tracking tool (and a SERP tracking tool) helps you to track keyword positions over time. Serp History: in this section, you can see all the. With Ahrefs, it’s possible to pick any two dates when working with historical data. Rank Tracker lets you monitor your Google rankings on desktop and mobile across 190 countries. Conduct a SERP Analysis Using Ahrefs. Ahrefs also displays icons for the Google SERP features available on each individual SERP, like what type of featured snippets there are on-page. Screenshot from the SERP overview in Ahrefs’ Keywords Explorer. Keeping the history of edits and reviews. SEMrush Exclusive Features. Find rankings for specific keywords using the inbuilt filters and search functionality. Advanced Web Ranking data shows that a classic organic SERP of 10 listings has a combined CTR of 65%. Then add a Position filter from 1-1 and hit Apply. Alt text (alternative text) is the text description of an image on a web page. Sitechecker. Furthermore, the tool comes with a free trial period. 🎯. ’. Righto. Any keyword rank checker can tell you how your keywords rank. As the name suggests, it's built specifically for the purpose of finding low-competition keywords. So using “SERP updates” you can get fresh SERP, as well as the most recent SERP features, Keyword Difficulty and Parent Topic for your keywords. Bad SEO reports – Clients get lost in pointless data, don’t know what work was done, and get no insightful comments. To see the SERP analysis, click the arrow and the SERPs are opened up in an expanded section. com’s database of 500 billion pages, we actually. Not only does a SERP analysis aid content writers for their primary keyword, but it also gives insights into other valuable keywords. So here are a few features which you can explore: 1. Since. Currently, API v3 allows you to pull data from the Site Explorer, Keywords Explorer and SERP Overview endpoints:Ahrefs Rank Tracker monitors rankings over time and displays performance against rival sites through charts and scheduled reports. of keywords for my competitors. Features. These reports provide a super useful overview of how your site is doing and has been doing in terms of: The most important SEO metrics, such as Ahrefs Rank, UR (URL Rating), DR (Domain Rating),. Updated over a week ago Enter your URL in Site Explorer and go to the Organic Keywords 2. Moz Pro. 1. Ahrefs Rank: This is your site. They appear in 1. It provides data for keyword research, niche monitoring, and even research your. Ahrefs’ Site Explorer is a tool that lets you see how your website is performing in the search engines. Last year, Ahrefs jumped on this bandwagon by intoducing support for all sorts of “SERP features” in the Site Explorer and Keywords Explorer tools. Ahrefs is best known for its unparalleled backlink analysis capabilities. Fewer clicks on search results. It used to provide a 7-day trial of all the tools & features for $7. Give a Try to Ahrefs Now. Ahrefs even has a video where they go over what they think makes them unique. Organic Search Results are listings that appear on a search engine result page ( SERP) for a particular user query. It’s quite possible that some of the lesser-known, more specialized SEO tools have one or more of these features. Here’s how to use it to find long-tail keywords: Search for an industry-defining word or phrase. If you already use a plugin like Rank Math, you can use its. Refer to the screenshot below to get an idea of the tool. Ahrefs cons: Interface is a little. 1. In this example, we can see that Monday is advertising for their brand name, monday. Best SEO audit tools #6: Google Search Console. The Barbecue Lab is a fairly traditional affiliate marketing example. The paid results (ads) appear at the top and bottom of the SERP and are intended to attract more searchers’ attention. Ahrefs’ Rank Tracker will help you group keywords by tags to get high-quality data. Go to the Organic Keywords 2. Compare Semrush vs Ahrefs vs Sitechecker in SEO Software category based on 1565 reviews and features, pricing, support and more. SERP features: The number of owned and tracked SERP features for your keywords. What Web Explorer does. Clients can sort through their backlinks, domains, and buzzwords. Organic search results also include various SERP features, such as featured snippets. Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. It’s the main research tool of the software. Unfortunately, Ahrefs recently switched over to usage-based pricing. There was a time where rank tracking tools didn't always include SERP data (such as competitors, and SERP features), but now the terms are interchangeable. while selecting “Videos” lets you find blocks of multiple videos that show up in SERPs that look like this: 4. In other words, according to Ahrefs’ data, ~12. SEMRush: Best Ahrefs Alterntive. You may choose from subdomains, domain, exact and prefix. Ahrefs features tutorials and a blog with many useful materials to help users learn about SEO and keyword rank tracking. Drawbacks. In other words, according to Ahrefs’ data, ~12. 9M. Web Explorer lets you search through Yep, our search engine’s, entire database of pages and links using search operators. This data comes from our database of ~500 million keywords (updated monthly). It does not show you an in-depth analysis of backlinks. Ahrefs’ Site Audit is one of the most popular cloud-based SEO site audit tools. See how much traffic your competitors are getting. Generally, each question in the People Also Ask section contains a featured snippet for that query. Search Engine Results Pages (also known as “SERPs” or “SERP”) are Google’s response to a user’s search query. September 12, 2023 7 min read Ahrefs Enterprise has been around for a while now, and we’ve greatly expanded our capabilities in three core areas: Pinpointing actions with the. We will give you your very own private SerpBot to track all your keywords totally free of charge for 14 days. Select “Any word. Based on Rand Fishkin’s latest study, more than 50% of searches result in no clicks. Can report on keyword data from a wide range of search engines. Ahrefs allows you to do keyword and content research, track your position on search engine result pages (SERPs), study overall site performance, conduct an SEO. 1. Check ranking and ad history for any keyword. This means it costs one "export row" to show page and domain metrics for the URL you visit when. Just type in the domain name and keywords you want to analyze, and it spits out a report showing you the search engine results page (SERP) ranking for each keyword you enter. How to find the backlinks identified by Ahrefs on the target page. Local Search Results. Introducing Referring domains 2. Ahrefs’ SEO Toolbar is a free extension for Chrome and Firefox that provides useful SEO data about the pages and websites you visit. SERP features: The number of owned and tracked SERP features for your keywords. Las páginas de resultados del motor de búsqueda (SERP) son las páginas que Google y otros motores de búsqueda muestran en. They do this by making your searches more precise and focused. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. From the SERP overview tables in Site Explorer and Keywords Explorer, you can now select multiple targets and click Open in Overview 2. Ahrefs is a SaaS company. Ahrefs is an all-in-one SEO toolset that offers features such as SERP analysis and traffic analytics. Let’s get right into it. Main Features. We use it for everything SEO-related. Uniquely, Ahrefs has its own features within Rank Tracker to take ranking performance to the next level. ; I’ve seen many SEO reports from consultants, in-house teams, and agencies. In addition, Ahrefs allows for segmenting your data using multiple filters and tags, helping you organize. 3. Both tools are free for website owners. Therefore, if you want to test an SEO tool before using it, Semrush is a better option than Ahrefs. Go to Ahrefs’s Keyword Rank Checker or do the research manually in the Incognito mode to prove or refute the theory. Our free keyword generator can help you discover 150 keyword ideas for (almost) any keyword. Ahrefs stopped offering its free trial. Ahrefs crawls the entire web 24/7 and has the world’s largest third-party database of search queries. Ahrefs is a set of online tools designed to help you grow your search traffic and analyze your website and see its strengths and weaknesses in both content and SEO. The Beginner’s Guide. Cons : The least favorite part on Ahrefs is that you cannot select a certain set of keywords and get reports on it (at least not with the plan we use). 4. 3/ See keywords that bring you traffic. You can also use Ahref’s SERP Checker to see “SERP position history”. com) entire database of pages, domains, and links using search operators. DuckDuckGo is easily the most well-known private search engine around—and the antithesis to Google when it comes to favoring user privacy. Set the SERP features filter to “Where target ranks” and check “Featured snippet”. These also tend to have a significant impact on how people interact with Google’s search results. Ahrefs pros: Dynamic, highly functional suite of SEO tools. Why not try our automatic SERP tracking service. It comes with keyword research, competitor spying, backlink analysis, and also SERP analysis. ”. Create a clear positioning statement. There are many ways how to use the data from the SERP analysis in your SEO strategy: Focus on SERPs that you are capable to rank for. SERP features | Fonctionnalités de SERP. Ahrefs is an SEO tool providers. Organic traffic collaterals. Formerly known as Google Webmaster Tools, Google Search Console (GSC) is a free SEO tool that provides an in-depth look at your site’s SEO performance. It reviews and promotes home barbecue grills and cooking accessories. Here at Ahrefs, we have integrated keyword rank checking functionality into 3 core tools: Site Explorer. It is a free service provided by Google that allows website owners to monitor and optimize their sites’ visibility in search engine results. See the web like search engines see it (for real) When we say you can search through yep. You can use any of the different report types in the left sidebar and apply this filter to spot video opportunities. Google Search Console. Ahrefs used to have a straightforward pricing model: if you signed up to Lite, you got featured in Lite. It’s easy to get started tracking keywords with Ahrefs. Make a copy of the previous dataframe and give it a new name. g. Pricing. August 4, 2022 3 min read. Here are the 11 most common SERP Features that appear in Google. This is an accurate source of data and provides reliable metrics. Résultats de recherche non traditionnels qui fournissent des informations directement dans le SERP pour que l’utilisateur n’ait pas besoin de cliquer. Once your newly launched Shopify store is live, picking a preferred version of your domain for search engine indexing and ranking is the next step, a practice known as domain canonicalization. 3. 0 report to see the best-performing pages. Here, you can access the information on the organic keywords the website gets traffic from, especially by using the SERP features filter. com to get SEO metrics. NOTE. Then click on any SERP button to open the SERP table for that keyword. Ahrefs controls and operates all the services on the site. Ahrefs. Global/local search. Link Building. Check whether the presence and ownership of SERP features are increasing or decreasing over time. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. You now have an option to see “unranked” features. For that reason we have designed an all new “SERP overview” report, which brings all the core SEO metrics together to help you make educated decisions about the actual difficulty of a given SERP. As Ahrefs crawls the web 24/7 the data gets updated all the time. Sometimes remembers to tweet about it. 0, Content gap, and Link intersect. They also aim to provide the user with a great experience by. Use the sidebar to jump to updates for a specific tool. C ontent format. Shopping-Anzeigen), besteht das Ziel in den meisten Fällen darin, Informationen in den Suchergebnissen bereitzustellen, ohne auf ein Ergebnis klicken zu mĂĽssen. Combine that data with what you see if Google search console and monitor both of them. Acquire More Backlinks with. When browsing any web page, click on the add-on icon or use a keyboard shortcut to open an on-page SEO report which includes: - Title and Description (for JS-powered websites, you can compare tags in raw HTML and on the rendered. Como puedes ver, de las keywords que estoy siguiendo, el sitio perdió 11 de los 61. For example, the site:. The Ahrefs SEO Toolbar is a versatile free multi-tool for SEO professionals and webmasters, encompassing a range of valuable features such as: 🔸 On-page SEO report (meta tags, word count, etc. They refer to themselves as “the largest index of live backlinks. To do this, we can use two of Ahrefs’ core metrics: Keyword Difficulty and Traffic Potential. . 10 Keywords per day. The opposite is true as well. Here, you will see data from Site Audit, Keywords.